top of page
Custard, Food and Beverage Consulting Group
Custard, Hospitality Operators
Custard, Boutique Hotel Consultants

The spectrum of F&B expertise, driven by diverse experience.

We take immense pride in our work across 70+ restaurants and hotels, collaborating with legendary owners who have shared valuable wisdom along the way.

From crafting seasonal pop-up bars in New York's Seaport to managing Michelin-keyed hotels like The Bowery and Esmé Miami Beach, and spearheading a live music venue in the UK, we are grateful to contribute to exceptional projects that push the boundaries of creativity and excellence.

WORK

Custard, Hotel F&B Consultants

SELECTION OF WORK 

Custard, Hospitality Consultants

A SNAPSHOT OF EXPERIENCE

Custard, US & UK Hospitality Consultants
Custard, UK Bar and Restaurant Consultants
MIAMI BEACH, FL.
We led the transformation of a dilapidated hostel alongside South Beach’s historic Española Way, into a 145-room, 4-star lifestyle hotel with multiple F&B outlets.
MIAMI, FL.
We collaborated with and guided a hospitality group in their Hotel F&B project, creating an efficient, approachable rooftop bar and poolside lounge, at citizenM worldcenter.
NEWCASTLE, UK.
We transformed a beloved live music venue into an inspired, artful, contemporary entertainment destination.
BUSHWICK , NY.
We worked with Chef Adam Leonti to launch a pop-up bakery that featured breads made from freshly milled flour from an onsite 10,000lb stone mill.
NEW YORK, NY.
We opened and operated this property as F&B Director working closely with owner Sean MacPherson to develop an elevated, yet approachable 140-seat Italian restaurant and its now iconic hotel Lobby Bar.
Custard, Restaurant & Hotel Consultants
Custard, Food and Beverage Operators
Hotel and restaurant Consultants

OFFICES

MIAMI

Miami Ironside, 

7520 NE 4th CT, #102

Miami, FL 33138

DUBAI

111 & 112,

Pinnacle Building,

Dubai, UAE.

CONTACT US

+1 (305) 857-5075

TESTIMONIALS

"James has taught me so much over the years. His vision, expertise, and the way he brings it all to life is inspiring. He really is a 'hospitality producer' in every sense, and I’m proud to call him both a friend and a mentor."

Adam Leonti
(Chef, Alba and Cucina Alba, LA/NY)

 

"I've know James for nearly 20 years, having worked with him on the Bowery opening. He's a true one off with the X factor that creative types need, the rare ability to excel in both the creative and the operational stuff, quite rare and impressive. Plus, he can play the bass line to any pop song you throw at him, so he wins on every front."

​Johnny Christ
(Director of Sales, Hotel El Roblar, Ojai, CA.)

Custard food and beverage experts

©️Custard LLC 2025. All rights reserved.

bottom of page